Richie Sambora in Crome at the Premier of the new Bon Jovi Documentary Inside Out

My phone has been off the hook today with people calling in their kindest compliments about the Crome jacket Richie wore last night to the premier of Inside Out. A documentary about Bon Jovi, Inside Out was recorded during a handful of sold out shows at amazing venues like Madison Square Garden, London’s O2 Arena and of course, the Meadowlands Stadium in New Jersey. While the entire band looked amazing, the jacket Richie wore was really something special. Crafted from sumptuously soft and handsomely distressed leather this updated motor jacket silhouette fit him beautifully. We were in the design studio the other day talking about what men want when they are shopping and I just loved the way he explained that when men shop, they shop for clothes to attract the ladies…motor jackets, dark jeans, dark tone shirts…apparently it’s working! We are putting the finishing touches on the Crome line and can’t wait to share it with you.

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